COPYWRITING BY Roo Admin09.04.2026 You have optimised your webpage with all tried-and-tested methodologies. Yet when searched, the fabled Google AI does not feature it. The frustration is real. We get it. But let us clarify one thing first: Your Website Is Not Invisible. It Is Just Not Selected By AI. Yes, that is literally it. …
Why Your Website Is Not Showing on Google AI/ChatGPT (And How to Fix It) Read More »
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COPYWRITING BY Justin23.08.2021 The competitive smartphone market serves as an ideal environment to study the various advertising approaches and marketing strategies employed by major smartphone manufacturers, as well as their effectiveness. With customers’ decisions to purchase a smartphone heavily tied to their technology and features, we thought it would be interesting to see which marketing …
COPYWRITING BY Justin23.08.2021 “Why” emotion drives our behaviours and choices at the most basic level, “How” to use this to the advantage of marketing, and a step-by-step guide of “What” it takes to achieve this. The understanding that emotions are a fundamental force driving rational thought is quickly becoming more established than ever. This same …
COPYWRITING BY Justin23.07.2021 From 9 bottles a day in 1892 to 1.9 billion today, the carbonated drink maker grew from a small pharmacy in Atlanta, USA into one of the largest and most valuable non-technological companies in the world, which owns more than half of the world’s market share of carbonated drinks as well as …
How Coca-Cola’s Marketing Sells 1.9 Billion Servings A Day Read More »
COPYWRITING BY Justin23.06.2021 Often underappreciated, it is no exaggeration to say that copywriting is far more prevalent in our everyday lives than most of us realise. The truth is, a large part of how societies behave is grounded in messages contained within the few but highly selected words. Whether it is to inspire, suggest, or …
